MEET THE FOUNDER

I Didn't Want to Build Another Skincare Brand.

I wanted to help build a future where melanin-rich skin is understood, where education leads every recommendation, and where every person feels seen before they are ever sold to.

That vision became I See You Royalty®.

It Began With a Question.

As I looked across the skincare industry, I saw an opportunity that could no longer be ignored.

Too often, people with melanin-rich skin were expected to navigate products, routines, and advice that did not begin with a thoughtful understanding of their unique needs.

The deeper I looked, the more I realized this wasn't simply a product gap.

It was an education gap.

It was a systems gap.

Most importantly, it was a recognition gap.

I believed there had to be a better way—one that began by helping people feel seen.

Education Had to Come First.

I founded I See You Royalty from a personal vision: to create a company where understanding would always come before recommendation.

Where products would support education—not replace it.

Where intentional rituals would replace guesswork.

Where melanin-rich skin would be the starting point, not an afterthought.

That vision continues to guide every decision we make.

Whether we are developing products, creating educational resources, building technology, or partnering with skincare professionals, our question remains the same:

How can we help people feel more informed, more confident, and more empowered in the care of their skin?

More Than a Brand.

Today, I See You Royalty is growing into an education-first ecosystem designed to support both consumers and skincare professionals.

Through My Royal Ritual, the Zuri your AI coach, professional education, and future credentialing experiences, we are creating a connected journey where learning becomes daily practice.

My hope has never been to simply sell skincare.

My hope is to help change how melanin-rich skin is understood, supported, and cared for—for this generation and those that follow.

The Future We're Building.

I believe the future of skincare belongs to brands that educate with integrity, communicate with transparency, and recognize the individuality of every person they serve.

That future is not built through more products alone.

It is built through better understanding.

Every lesson we teach, every partnership we develop, every innovation we pursue, and every product we create is another step toward that vision.

And we are only getting started.

Thank You for Being Here.

Whether you've come to learn, to care for your own skin, or to grow as a skincare professional, thank you for allowing us to be part of your journey.

It is an honor to build something that helps people feel seen, informed, and empowered.

I hope that every interaction with I See You Royalty leaves you with greater confidence—not only in the products you choose, but in your understanding of your skin.

Thank you for trusting us.

I see you and I tip my crown to you,

La Toya McClellan

Founder & CEO

I See You Royalty®

Care That Honors You.